Our Team


James C. Noonan
Jim Noonan is Founder and a Managing Director of Pivot Point Capital, LLC and related investment entities. In his role as a Pivot Point principal, Mr. Noonan served for eight years as the President and Chief Executive Officer of Rheodyne, L.P., a Rohnert Park, CA-based manufacturer of high pressure injectors, valves and other fluidic devices for the scientific instrument industry. Rheodyne is the worldwide market leader in valves and injectors for High Performance Liquid Chromatography and Mass Spectrometry. Mr. Noonan left Rheodyne following its sale to IDEX Corporation (NYSE:IEX).

Mr. Noonan also co-founded Innovadyne Technologies, Inc. and served as its Chairman of the Board until its sale. Innovadyne commercialized technology for high speed, nano-liter volume fluid delivery technology for drug discovery, genomic, proteomic and other life science applications. Prior to founding Pivot Point Capital, Mr. Noonan served as President and CEO of McCormick-Morgan, Inc., while conducting an orderly liquidation of this San Francisco-based manufacturer of 400hz power and pre-conditioned air systems for commercial aircraft. Mr. Noonan also has extensive experience as an investment banker for middle market companies, and as a tax attorney with a major San Francisco law firm.

Mr. Noonan received his A.B. degree from Stanford University. Mr. Noonan also earned an M.B.A. from the University of California, Berkeley, and a J.D. from the University of California, Hastings College of the Law. Mr. Noonan lives with his wife and two children in Lake Oswego, OR.


Suzanne Troxel
Sue Troxel is a Managing Director and Chief Financial Officer of Pivot Point Capital, LLC. Ms. Troxel has extensive experience in financial operations management, financial accounting problem solving and in managing large corporate infrastructure projects. Ms. Troxel also has designed and installed the financial reporting and accounting systems for a number of early stage and start-up ventures.

Ms. Troxel served as the Chief Financial Officer of Rheodyne, L.P., a Pivot Point Capital portfolio company. Ms. Troxel also served as the Chief Operating Officer of Rheodyne. At Rheodyne, Ms. Troxel had responsibility for major corporate projects, including design and construction of a 70,000 sq. ft. headquarters and manufacturing facility, and implementation of the JD Edwards ERP software system. In addition, Ms. Troxel was also the Chief Financial Officer of Innovadyne Technologies, a Pivot Point Capital portfolio company.

Prior to joining Pivot Point Capital in 1993, Ms. Troxel was the managing director of a San Francisco based accounting consulting firm. From 1974 to 1991, Ms. Troxel was with Ernst & Young in the San Francisco office. As an audit partner, she had overall engagement responsibility for audit, accounting, tax and other services for a diversified group of publicly and privately held clients, including many financially troubled companies.

Ms. Troxel holds a B.A. degree from the University of San Francisco and is a Certified Public Accountant. She currently is a Trustee of the University of San Francisco, a Board member of the Leo T McCarthy Center for Public Service and the Common Good, and is on the board of directors and the treasurer of two San Francisco based non profits. Ms. Troxel lives in San Francisco, CA with her husband and Welsh Corgi, Max.


Senior Advisor

Douglas R. Piper
Doug Piper is a Senior Advisor to Pivot Point Capital. Mr. Piper has a strong history of helping distressed companies during his 25 year business career. Specializing in management, sales, marketing and communications, Mr. Piper has worked with a variety of companies in the $20 million to $150 million dollar sales range to rebuild their revenue streams and shore up the bottom line. Mr. Piper is currently the President of the Portland Winterhawks Hockey Club. Prior to his tenure with the Winterhawks, Mr. Piper was President and CEO of SRO Strategies, a business consulting firm with a focus on clients in major league sports.

Mr. Piper’s career is distinguished by the seven years he spent as a senior executive with teams in the National Hockey League. As Executive Vice President of Business Operations/COO of the Edmonton Oilers, Mr. Piper is credited with saving the franchise from bankruptcy and relocation after the departure of many of its significant players. Mr. Piper doubled the season ticket base, maintained an average attendance of 94%, sold the naming rights to the Oilers arena and tripled the revenue from sponsorships and broadcast. Later, as Executive Vice President of Business Operations for the Carolina Hurricanes, Mr. Piper designed and executed a plan which doubled their season ticket base and designed the naming rights package that was sold for $80,000,000 for twenty years creating the RBC Financial Center in Raleigh North Carolina.

Earlier in his career, Mr. Piper served as Director of Sales for the Utah Jazz, Director of Affiliate Relations for ESPN in Chicago, and Director International Sales for Sentrol, Inc., an electronics manufacturer, where Mr. Piper was responsible for opening offices in Amsterdam, Australia and Singapore.

Mr. Piper holds a B.S. degree from the University of Oregon. He lives in Portland, OR.